Cincinnati, Ohio

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5947 Deerfield Blvd, Suite 203 ​
Mason, OH 45040

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T: ​ 513.774.9531


Jeff Bass

Jeff Bass

President, Illumination division of Radius

Jeff is President of the Illumination division of Radius.  Jeff has nearly a decade of experience on the client side and 15 years on the supplier side, having co-founded Illumination in 2005. Illumination has strong roots understanding consumers across industries and has continued to expand its reach and capabilities through its merger with Radius. Jeff helped build the organization, including research capabilities, operations, sales, & finance from the ground up. He led the development of the Speed Suite line of products and several other key capabilities as well. His client service work has spanned hundreds of projects across a variety of industries including consumer products, advertising, finance, technology and healthcare for many Fortune 500 clients.

His primary focus now is in helping to bring the merged organization together as well as integrating and further building the product offerings across the company.

Jeff holds a B.A. from Bates College in Economics, and an M.B.A from Cornell University.

Joanne Suh

Joanne Suh

Senior VP Client Services and Senior Insight Strategist

High energy, strategic consultant that brings in holistic solutions to your business needs

Joanne brings over 15 years of market research experience to her role as a strategic research partner for her clients.  She has worked in both client and supplier side roles, including roles at Procter & Gamble in their Consumer and Market Knowledge (CMK) organization as well as at IRI.  With her skills in research strategy and design, moderation, facilitation and analysis, she brings a valuable blend of perspective and skills to her clients.

Joanne consistently exceeds client expectations by providing strong leadership and consultation throughout the entire research process.  She exhibits a high energy level and positive attitude in all she does.

Joanne was trained in moderating at the prestigious RIVA Institute. She is also trained in many innovative techniques including mind mapping, metaphor elicitation, debating, perceptual mapping, and projective techniques.

Brooke Finck

VP Client Services and Insight Strategist

Strategy consultant, brand builder, consumer expert and innovator who drives actionable results

Brooke Finck leverages more than 10 years of client-side experience in both Brand Management and Business Analytics at Procter & Gamble and 7 years as a moderator. She has worked across multiple categories such as Health Care, Beauty Care, Food and Beverage as well as with all channels of retail, including Food/Drug/Mass/Club outlets, specialty department stores, and professional.

Brooke is an exceptionally skilled facilitator and qualitative research moderator with a passion for uncovering deep insights, creating new ideas and packaging them in a way that propels teams forward.  She has experience both in front of and behind the mirror, delivering results in marketing/advertising campaigns, packaging and product development, in-store communication and assortment, concept development, upstream ideation, and in-store shelving and merchandising.  Count on her natural leadership style to deliver analysis with clear and actionable business building recommendations.

Joan Tollefsen

Joan Tollefsen

VP Client Services and Senior Insight Strategist

Holistic researcher with client and supplier experience to accelerate strategic thinking

Joan’s professional experience includes CPG, retail, banking, and consulting.  Her passions are marketing strategy, brand-building, and innovation — all rooted in consumer insights.  With 16 years at Procter and Gamble, Joan is an expert in both qualitative and quantitative research and developing consumer and market learning plans to fuel business growth.

Joan has had the opportunity to work on billion-dollar brands and with the world’s largest retailers both in North America and in developing markets including work such as: Leading a multi-functional team to develop and align a global whitespace expansion strategy including market, retailer, competitive analyses and deep understanding of consumer category habits and preferences; Guiding a multi-functional team through a learning plan to develop a new brand in a developing country including identifying the target, brand positioning, brand name and architecture, visual identity, product and pricing; Identifying emerging benefit spaces and developing and aligning an innovation pipeline to guide research and development efforts for category for the next 5-10 years; and Helping a major health care network leverage integrated data and insights to develop a consumer-first strategy and service mind-set to drive competitive advantage.