Cincinnati, Ohio

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5947 Deerfield Blvd, Suite 203 ​
Mason, OH 45040

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T: ​ 513.774.9531

Jeff Bass

Jeff Bass

President, Illumination division of Radius

Jeff has nearly a decade of experience on the client side and 15 years on the supplier side, having co-founded Illumination in 2005. Illumination has strong roots understanding consumers across industries and has continued to expand its reach and capabilities through its merger with Radius. Jeff helped build the organization, including research capabilities, operations, sales, and finance from the ground up. He led the development of the Speed Suite line of products and several other key capabilities as well. His client service work has spanned hundreds of projects across a variety of industries including consumer products, advertising, finance, technology and healthcare for many Fortune 500 clients.

His primary focus now is in helping to bring the merged organization together as well as integrating and further building the product offerings across the company.

Jeff holds a B.A. from Bates College in Economics, and an M.B.A from Cornell University.

Joanne Suh

Joanne Suh

Senior VP Client Services and Senior Insight Strategist

High energy, strategic consultant who brings holistic solutions to your business needs

Joanne brings over 15 years of market research experience to her role as a strategic research partner for her clients. She has worked in both client and supplier side roles, including roles at Procter & Gamble in their Consumer and Market Knowledge (CMK) organization as well as at IRI. With her skills in research strategy and design, moderation, facilitation and analysis, she brings a valuable blend of perspective and skills to her clients.

Joanne consistently exceeds client expectations by providing strong leadership and consultation throughout the entire research process. She exhibits a high energy level and positive attitude in all she does.

Joanne was trained in moderating at the prestigious RIVA Institute. She is also trained in many innovative techniques, including mind mapping, metaphor elicitation, debating, perceptual mapping, and projective techniques.

Brooke Finck

VP Client Services and Insight Strategist

Strategy consultant, brand builder, consumer expert and innovator who drives actionable results

Brooke Finck leverages more than 10 years of client-side experience in both Brand Management and Business Analytics at Procter & Gamble and 7 years as a moderator. She has worked across multiple categories such as Health Care, Beauty Care, Food and Beverage, as well as with all channels of retail, including Food/Drug/Mass/Club outlets, specialty department stores, and professional.

Brooke is an exceptionally skilled facilitator and qualitative research moderator with a passion for uncovering deep insights, creating new ideas and packaging them in a way that propels teams forward. She has experience both in front of and behind the mirror, delivering results in marketing/advertising campaigns, packaging and product development, in-store communication and assortment, concept development, upstream ideation, and in-store shelving and merchandising. Clients count on her natural leadership style to deliver analysis with clear and actionable business building recommendations.

Estrella Ho-Looney, Senior Director Insight Strategy & Multicultural

Estrella Ho-Looney

Senior Director, Insight Strategy & Multicultural

Expert human-behavior strategist who helps clients find and activate insights that drive business growth

Estrella brings 15 years of experience in innovation, shopper and multicultural market research from Procter & Gamble, Kellogg’s, and General Electric and 7 years of experience as a moderator and capabilities leader. She developed as a skilled bilingual (Spanish & English) moderator and facilitator qualified in techniques such as laddering, ZMET, archetype, and Consumer Connects,™and now steers training and development of our high-performing Insight Strategy team.

Estrella has a proven track record in leading multi-functional concept development teams, global multi-phased qualitative and quantitative research, and making business building recommendations across a wide range of CPG and B2B industries. Her versatile personality and global diverse experience allow her to easily adapt learning plans and discussion guides to get the most out of research interactions.

Estrella has a BS in Mechanical Engineering from Georgia Institute of Technology, with high honors, and an MBA from the University of Cincinnati.

Jodi Koehler, Director Client Services & Insight Strategist

Jodi Koehler

Director, Client Services & Insight Strategist

An energetic thinker with attention to details and passion to drive meaningful insights

Jodi brings 18 years of experience at Procter & Gamble in R&D Products Research across 3 CPG categories, 2 years at Luxottica in Innovation, and 3 years on the supplier side in research design, moderation and facilitation. She has led a variety of both quantitative and qualitative research within upstream, development, qualification, commercialization and current business project stages.

She has expertise in marketing concepts and claims, Jobs to be Done, packaging, product development, customer experience and journey, and upstream ideation. Her B2B experience spans value propositions, usage experience, and customer journey/Jobs to be Done with clients across financial services, retail, software, and highly technical/engineering fields.

Jodi is a remarkably skilled facilitator, research designer and qualitative research moderator, with an innate ability to uncover actionable business insights. Her experience and flexible, yet methodological approach, is a unique strength in integrating qual-quant and multi-phase research, as well as complex projects.

Jodi is a LC300 Certified AH-HA Learning Connect® Master Facilitator, has a BS in Chemical Engineering from Purdue University (Magna Cum Laude) and an MBA from Xavier University (Summa Cum Laude).