Senior VP Client Services and Senior Insight Strategist
High energy, strategic consultant who brings holistic solutions to your business needs
Joanne brings over 15 years of market research experience to her role as a strategic research partner for her clients. She has worked in both client and supplier side roles, including roles at Procter & Gamble in their Consumer and Market Knowledge (CMK) organization as well as at IRI. With her skills in research strategy and design, moderation, facilitation and analysis, she brings a valuable blend of perspective and skills to her clients.
Joanne consistently exceeds client expectations by providing strong leadership and consultation throughout the entire research process. She exhibits a high energy level and positive attitude in all she does.
Joanne was trained in moderating at the prestigious RIVA Institute. She is also trained in many innovative techniques, including mind mapping, metaphor elicitation, debating, perceptual mapping, and projective techniques.