Case Studies

We think you’ll agree: Experience matters when it comes to leveraging strategic insights for your brand’s growth. These case studies demonstrate how our marketing and research experts can help you tackle the toughest issues in product innovation, market dynamics, customer loyalty and more.

Build Optimal Product + Service Bundles

A leading paid auto club membership program wanted to boost sales through optimizing the benefits, pricing and bundling in its portfolio. View case study.

Develop Compelling Communication

A premium feminine care product sought an optimal communications platform. View case study.

Early Stage Concept Development

A leading provider of greeting cards needed a system to screen new gift concepts to identify and prioritize those with high potential. View case study.

Evaluate Your Competitive Landscape

A major beverage company wanted to better understand the water market to identify opportunities for product, packaging and target markets. View case study.

Forecast Performance

A leading pharmaceutical company wanted to determine market potential for a new prescription prenatal vitamin that is both chewable and tastes good. View case study.

Highlight Brand Extension Opportunities

A multi-platform provider of news and information wanted to define its equity as a content provider and identify areas of extension for the brand. View case study.

Influence the Decision Process

A major provider of Pay TV services faced increased competition and needed to identify where consumers were dropping off the purchase funnel. View case study.

Isolating Open Space in the Market

A company’s product planning cycle was several years out. The challenge was to use consumer input today to identify future innovations and areas of differentiation. View case study.

Optimizing Your Portfolio

A major confection company needed to optimize its sugar candy lines and more clearly differentiate product offerings in a competitive landscape. View case study.

Strengthen Loyalty + Engagement

A large regional bank wanted to gain share in the Business and Commercial segments by identifying acquisition and cross-sell opportunities. View case study.

Strengthen Product + Service Offerings

A leading manufacturer of PCs sought to consolidate its product line while expanding appeal to wider range of users. View case study.

Understand Brand Strengths

How a leading eye care company identified opportunities to expand globally. View case study.