A major beverage company wanted to better understand the water market to identify opportunities for product, packaging and target markets.
Challenges: The company needed to assess the consumer perceptions of ready to drink (RTD) over tap water. It also wanted to define usage occasions and consumer segments to leverage current brand and identify new opportunities.Approach: Our Advanced Analytics techniques were able to define distinct water usage occasions and prioritize drivers of water usage decisions.We were able to clearly segment and target consumers based on consumption patterns.Outcomes: The client was able to identify opportunities for product and packaging innovations, align specific initiatives with target segments, and reposition current brands to leverage strengths..
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