Austin, Texas< Back to Leadership & Offices
8140 N. Mo-Pac Expy
Unit 210, Floor 2, Building 1
Austin, TX 78759
Michael Patterson, PhD
Director of Research Analytics
Ensuring that marketing research is actionable and understandable (not simply a bunch of numbers on a page) is one of Michael’s key strengths.
Michael’s 18-year career in marketing research includes experience both on the client as well as supplier side. Before founding Probit Research, he led marketing research within the industry standard server division at Hewlett-Packard (Compaq Computer Corporation).
Prior to Compaq, he was Managing Director of Marketing Sciences at Millward Brown IntelliQuest (a marketing research company specializing in high-tech research). Michael has also held positions at USAA in San Antonio, Walker Information Group in Indianapolis, and Tangram in Ft. Worth.
Michael is a leading expert in the use of multivariate analytic techniques, including conjoint/discrete choice methods for product optimization and pricing, segmentation, and structural equation modeling. He has been at the forefront of testing and validating cutting-edge techniques, including partial profile discrete choice and Hierarchical Bayes analysis.
Michael holds a Ph.D. in Experimental Psychology (with emphasis on cognitive Psychology and quantitative methods) from Texas Christian University where he also received his M.S. and B.S. degrees. He is also on the Advisory Board of the MS Marketing Research program at the University of Texas at Arlington.
Senior Vice President
Susan has more than 15 years of experience in qualitative and quantitative market research, with a special focus on technology companies. Her strengths include market evaluation, brand and advertising tracking, customer satisfaction, new product development, pricing and retail research, B2B research and multi-country studies, especially in emerging markets.
She previously was Vice President of the Tech & Telecom Group at Synovate, and prior positions were at Millward Brown IntelliQuest and Marketing & Research Partners.
Susan has a BFA in Communications from Southern Methodist University and has completed requirements towards an MBA at St. Edwards University.
Curtis Frazier, PhD
Vice President, Advanced Analytics
Curtis is actively involved in client development, as well as executing advanced analytic techniques. His primary areas of interest are in conjoint analysis, hierarchical Bayesian analysis, and segmentation methodologies.
Curtis joined our team from Millward Brown, where he was head of the Marketing Science team for Millward Brown’s western region. Prior to Millward Brown, Curtis was an analytical manager at NPD, responsible for development and analysis of projects including market segmentation, new product development, and customer satisfaction measurement. Before entering marketing research, Curtis taught research methodology at the University of Houston. His background in teaching allows him to speak about high-end analytics with audiences of different backgrounds, statistical experience.
Curtis holds a PhD and a master’s degree in political science from the University of Houston, and a bachelor’s degree from the University of Texas at Austin. He regularly presents at marketing research conferences and has recently contributed the chapter on conjoint analysis/discrete choice models for The Handbook of Marketing Research.