Personal Care

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Our experience in Personal Care covers a range of clients and categories from beauty to eye care and nutritionals.

Issues we regularly tackle for industry leaders include:

  • Market perception and positioning research to assess brand involvement and highlight opportunities for enhancing the competitive position
  • Segmentation: occasion-based, behavioral, and needs-based to develop guide marketing strategy and product/brand development
  • Brand stretch and extension
  • Decision pathways and consumer journey to maximize the use of touchpoints drive brand selection
  • New product evaluation and optimization
  • Line optimization and SKU rationalization
  • Pricing optimization
  • Message evaluation and optimization to guide marketing efforts

Radius consumer goods clients include:

  • Avon
  • Bausch + Lomb
  • Bayer
  • Colgate-Palmolive
  • Estee Lauder
  • Johnson & Johnson
  • Merck
  • P&G

Learn more about our experience and the Radius custom approach.

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