Media/Entertainment

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Radius has experience working with leaders across the media and entertainment industry including programmers, content providers and service providers. This allows us to design custom research that is clearly focused on the strategic issues facing these types of organizations.

Radius Media and Entertainment clients include:

  • AOL
  • Cablevision
  • Comcast
  • Charter Communications
  • DirectTV
  • Gannett
  • HBO
  • Lifetime
  • NBC
  • Showtime
  • Sony
  • Turner Broadcasting
  • Viacom

†Issues we’ve tackled for our clients include:

  • Assessing the impact of the evolving media landscape
  • Evaluating viewer loyalty and opportunities for driving engagement
  • Guiding brand and programming strategy through segmentation and habits/preferences
  • Identifying product development or brand extension opportunities
  • Creating effective messaging strategies for programs, products, and services
  • Determining bundling and pricing strategies for products/services
  • Understanding decision pathways and processes in respect to provider selection and defection

Learn more about our experience and the Radius custom approach.

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