Qualitative Research

Category leaders partner with Radius for custom qualitative approaches to uncover business-building insights in the areas of brand positioning, consumer behavior and consumer perceptions including:

  • Concept Ideation
  • Brand Imagery Studies
  • Message and Claims Testing
  • Copy Evaluation
  • New Product Development
  • Behavioral Observation
  • Website/User Interface Evaluation
  • Website Community Building Ideation

Our full range of advanced and standard qualitative services includes:

  • Shopper research for more effective in-store marketing
  • Innovation workshops for new product development
  • Blog and social network research
  • Heuristics to influence purchase decisions
  • Semiotics to identify meaningful symbol messages
  • Ethnography for real-time analysis
  • Psychographics for deeper emotional positioning
  • In-person and online focus groups
  • In-depth customer interviews

Bari Weinhausen of our Palm Beach office leads the Radius Qualitative Solutions team.

Learn how our Qualitative Research can drive your brand growth.

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