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Chip Lister

Managing Director

Chip is an expert in both market and communications research with wide ranging methods and sector experience.

As a specialist in custom research methodologies, he has implemented work on behalf of our clients both in the U.S. and across the globe. The predominance of his efforts has focused strategically on brand image, market structure, segmentation, customer loyalty and line development or optimization.

Chip has worked closely with the senior management of global publications and corporations, government agencies, associations, media companies, telecommunications companies, investment banking firms, healthcare organizations, advertising agencies, beverage companies and insurance organizations helping them to understand their markets and the forces affecting both their operating and marketing environments. He has been unilateral in his focus in helping initiate and complete research efforts that meaningfully affect the business propositions of these clients. It is typical that the work with these companies involves numerous multivariate and advanced analytic techniques.

He completed his undergraduate work at Temple University.

Chris Marketo

Vice President

Chris has experience in a broad range of sophisticated design approaches — segmentation, max diff profiling, conjoint, multivariate analysis, pls modeling, multidimensional scaling, design of experiment (DOE) and other modeling methods. With a Food Technology and MBA background, he has vast experience in the CPG industry including food, beverage, personal care, household products, beauty care, fragrance, and pharma.

Each client has unique business issues, and Chris prides himself in understanding these issues and designing holistic custom research to meet the client’s need. He gains professional satisfaction in being able to imbed the research learnings with clients to ensure they are understood and used in the decision-making process.

A regular contributor to the market research profession, Chris has written peer reviewed papers and presented with clients at conferences globally.

Lesley Brooks

Senior Vice President

Lesley has expertise in a range of research techniques including discrete choice, line optimization, segmentation, market structure, brand equity, and claims testing. She has implemented these quantitative tools across many industries, including packaged goods, food and beverage, personal care, pharmaceuticals, and media.

Much of Lesley’s efforts focus on helping clients effectively manage their product portfolios through optimizing their offering, maximizing pricing opportunities, identifying relevant targets for their products, or determining category opportunities and barriers.

Lesley has a BA in Economics and Spanish from Franklin and Marshall College and a MA in International Business from Columbia University, specializing in Latin American studies.

Mark Vogel

Senior Vice President

Mark Vogel both leads a team of analysts within the New York office and works with new and existing clients to fulfill their research needs. Since joining the company in 2000, Mark has been helping clients assess and explore research options that best deliver on answering their business issues.

With extensive experience applying strategic research solutions to business problems for clients in a broad range of industries, Mark also provides expertise across a variety of research areas, including new product development and concept testing, pricing, brand positioning, segmentation and customer relationship management. Skilled in both the tactical and strategic aspects of quantitative research, Mark has conducted work in industries ranging from telecommunications, financial services, pharmaceuticals, medical devices, automotive and packaged goods.

With an M.A. in Demography from Georgetown University, Mark has also assisted in the preparation of research papers, and has analyzed government published national surveys.

Shari Aaron

SVP, Growth & Innovation

Shari Aaron is a senior consumer insights and marketing professional with deep skills in global market research, consumer insights and business intelligence. She builds strong relationships with clients because she commits to their success.

A creative problem solver and natural collaborator, Shari excels at advising clients on the best way to leverage insights to optimize brand offerings, identify clear innovations, develop compelling propositions and drive growth for brands. She brings a high level of innovation to meet new business realities and to engage with highly connected, empowered consumers and their new paths to purchase.

Shari joined our team from Kantar (WPP) where she managed global accounts for CPG companies. She led a team to become a recipient of Top Marketing Forward Award for the development of a multichannel communications program and spearheaded the transition of a long-standing consumption tracking program onto a mobile platform. Prior to this, Shari served as a partner at Yankelovich, Account Planner at Ogilvy & Mather and Founder of Fresh Marketing.

Throughout her career, Shari has worked with many distinguished clients from corporations to SME’s and start-ups including Citi, Coca-Cola, Hasbro, Johnson & Johnson, Kraft, Liz Claiborne, StartingBloc, P&G, PepsiCo, Princeton Review, Red Cross, Unilever and UNICEF.

Shari co-authored Climb the Green Ladder: Make Your Company and Career More Sustainable, published by Wiley, 2009. This book includes extensive research from business, government, non-profits, and companies including Campbell’s, HP, IKEA, London School of Economics, Ogilvy & Mather, Microsoft, Rainforest Alliance, Sodexo, Walmart and more.

Shari is a well-regarded speaker and lecturer; engagements include American Marketing Association, Case Western Reserve, Columbia University, NYU, New School, among others. Shari received her B.S. from Manhattanville College.

Jill Gress

Vice President

Jill Gress has over 20 years of expertise and draws on her broad experience in thought leadership, clinical, and marketing research to serve her clients. She has focused on a wide variety of industry segments, including technology, healthcare, telecommunications, financial, consumer goods and other industries.

With her involvement in over 1,000 studies, her brainstorming expertise helps guide clients by understanding their business object to bring their message to fruition. Jill’s understanding of emerging industry trends and challenges enables her to be a highly effective client advocate and resource. Her collaborative approach ensures the team devises a comprehensive strategic research solution to any issue or challenge facing her clients. Jill has worked with many of the top 100 public relations firms as well as Fortune 1000 companies.

Before joining our team, Jill held senior consultative and business development positions at Harris Interactive and The Nielsen Company. Jill’s healthcare experience included her time as a practicing Registered Respiratory Therapist at the University of Rochester, where she was active in speaking and clinical research. Jill has a B.S. in Healthcare Administration with a Marketing minor from California College of Health Sciences. She currently serves on the Board of Directors for the Sepsis Alliance, a national nonprofit organization for Sepsis awareness.