SVP, Growth & Innovation
Shari Aaron is a senior consumer insights and marketing professional with deep skills in global market research, consumer insights and business intelligence. She builds strong relationships with clients because she commits to their success.
A creative problem solver and natural collaborator, Shari excels at advising clients on the best way to leverage insights to optimize brand offerings, identify clear innovations, develop compelling propositions and drive growth for brands. She brings a high level of innovation to meet new business realities and to engage with highly connected, empowered consumers and their new paths to purchase.
Shari joined our team from Kantar (WPP) where she managed global accounts for CPG companies. She led a team to become a recipient of Top Marketing Forward Award for the development of a multichannel communications program and spearheaded the transition of a long-standing consumption tracking program onto a mobile platform. Prior to this, Shari served as a partner at Yankelovich, Account Planner at Ogilvy & Mather and Founder of Fresh Marketing.
Throughout her career, Shari has worked with many distinguished clients from corporations to SME’s and start-ups including Citi, Coca-Cola, Hasbro, Johnson & Johnson, Kraft, Liz Claiborne, StartingBloc, P&G, PepsiCo, Princeton Review, Red Cross, Unilever and UNICEF.
Shari co-authored Climb the Green Ladder: Make Your Company and Career More Sustainable, published by Wiley, 2009. This book includes extensive research from business, government, non-profits, and companies including Campbell’s, HP, IKEA, London School of Economics, Ogilvy & Mather, Microsoft, Rainforest Alliance, Sodexo, Walmart and more.
Shari is a well-regarded speaker and lecturer; engagements include American Marketing Association, Case Western Reserve, Columbia University, NYU, New School, among others. Shari received her B.S. from Manhattanville College.