Nitin Ladva is a true internationalist having spent considerable time living and working in both the Middle East and APAC. Nitin leads the Dubai-based office, whose team includes Senior Project Director Shadi Kaddoura, where he is responsible for day-to-day operations and business development.
Nitin brings more than 20 years’ market research experience and a wide range of skills including project management, concept and product development, marketing and communications, customer satisfaction, retail and distribution, and all aspects of qualitative and quantitative research. He has worked in many highly competitive sectors including FMCG, telecoms, banking, leisure, hospitality and retail. He has a particular expertise in the automotive sector and leads this practice area for the company.
Prior to leading our MEA region, he was Client Service Director, Central Eastern Europe and Middle East (CEEME) for a top five Global Research agency, based in Dubai. Previously, Nitin held successively senior research roles in UK and Thailand and also ran his own company, MR Strategic and Project Management Consultancy.