Lesley Brooks

Senior Vice President

Lesley has expertise in a range of research techniques including discrete choice, line optimization, segmentation, market structure, brand equity, and claims testing. She has implemented these quantitative tools across many industries, including packaged goods, food and beverage, personal care, pharmaceuticals, and media.

Much of Lesley’s efforts focus on helping clients effectively manage their product portfolios through optimizing their offering, maximizing pricing opportunities, identifying relevant targets for their products, or determining category opportunities and barriers.

Lesley has a BA in Economics and Spanish from Franklin and Marshall College and a MA in International Business from Columbia University, specializing in Latin American studies.