Chris has experience in a broad range of sophisticated design approaches — segmentation, max diff profiling, conjoint, multivariate analysis, pls modeling, multidimensional scaling, design of experiment (DOE) and other modeling methods. With a Food Technology and MBA background, he has vast experience in the CPG industry including food, beverage, personal care, household products, beauty care, fragrance, and pharma.
Each client has unique business issues, and Chris prides himself in understanding these issues and designing holistic custom research to meet the client’s need. He gains professional satisfaction in being able to imbed the research learnings with clients to ensure they are understood and used in the decision-making process.
A regular contributor to the market research profession, Chris has written peer reviewed papers and presented with clients at conferences globally.