Chip is an expert in both market and communications research with wide ranging methods and sector experience.
As a specialist in custom research methodologies, he has implemented work on behalf of our clients both in the U.S. and across the globe. The predominance of his efforts has focused strategically on brand image, market structure, segmentation, customer loyalty and line development or optimization.
Chip has worked closely with the senior management of global publications and corporations, government agencies, associations, media companies, telecommunications companies, investment banking firms, healthcare organizations, advertising agencies, beverage companies and insurance organizations helping them to understand their markets and the forces affecting both their operating and marketing environments. He has been unilateral in his focus in helping initiate and complete research efforts that meaningfully affect the business propositions of these clients. It is typical that the work with these companies involves numerous multivariate and advanced analytic techniques.
He completed his undergraduate work at Temple University.