VP Client Services and Insight Strategist
Strategy consultant, brand builder, consumer expert and innovator who drives actionable results
Brooke Finck leverages more than 10 years of client-side experience in both Brand Management and Business Analytics at Procter & Gamble and 7 years as a moderator. She has worked across multiple categories such as Health Care, Beauty Care, Food and Beverage, as well as with all channels of retail, including Food/Drug/Mass/Club outlets, specialty department stores, and professional.
Brooke is an exceptionally skilled facilitator and qualitative research moderator with a passion for uncovering deep insights, creating new ideas and packaging them in a way that propels teams forward. She has experience both in front of and behind the mirror, delivering results in marketing/advertising campaigns, packaging and product development, in-store communication and assortment, concept development, upstream ideation, and in-store shelving and merchandising. Clients count on her natural leadership style to deliver analysis with clear and actionable business building recommendations.