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Our experience in Personal Care covers a range of clients and categories from beauty to eye care and nutritionals.
Issues we regularly tackle for industry leaders include:
- Market perception and positioning research to assess brand involvement and highlight opportunities for enhancing the competitive position
- Segmentation: occasion-based, behavioral, and needs-based to develop guide marketing strategy and product/brand development
- Brand stretch and extension
- Decision pathways and consumer journey to maximize the use of touchpoints drive brand selection
- New product evaluation and optimization
- Line optimization and SKU rationalization
- Pricing optimization
- Message evaluation and optimization to guide marketing efforts
Radius consumer goods clients include:
- Bausch + Lomb
- Estee Lauder
- Johnson & Johnson
Learn more about our experience and the Radius custom approach.