Personal Care
We put the personal in your insights.
Your target audiences use both emotional and practical decision-making. Understanding their path to purchase helps you create more personally relevant positioning and messages.
Issues we regularly tackle for industry leaders include:
- Market perception and positioning research to assess brand involvement and highlight opportunities for enhancing the competitive position
- Segmentation: occasion-based, behavioral, and needs-based to develop and guide marketing strategy and product/brand development
- Brand stretch and extension
- Decision pathways and consumer journey to maximize the use of touchpoints to drive brand selection
- New product evaluation and optimization
- Line optimization and SKU rationalization
- Pricing optimization
- Message evaluation and optimization to guide marketing efforts
Our Personal Care clients include:
- Avon
- Bausch + Lomb
- Bayer
- Colgate-Palmolive
- Estee Lauder
- Johnson & Johnson
- Merck
- P&G