Personal Care

We put the personal in your insights.

 

Your target audiences use both emotional and practical decision-making. Understanding their path to purchase helps you create more personally relevant positioning and messages.

 

Issues we regularly tackle for industry leaders include:

  • Market perception and positioning research to assess brand involvement and highlight opportunities for enhancing the competitive position
  • Segmentation: occasion-based, behavioral, and needs-based to develop and guide marketing strategy and product/brand development
  • Brand stretch and extension
  • Decision pathways and consumer journey to maximize the use of touchpoints to drive brand selection
  • New product evaluation and optimization
  • Line optimization and SKU rationalization
  • Pricing optimization
  • Message evaluation and optimization to guide marketing efforts

 

Our Personal Care clients include:

  • Avon
  • Bausch + Lomb
  • Bayer
  • Colgate-Palmolive
  • Estee Lauder
  • Johnson & Johnson
  • Merck
  • P&G

 

Learn more about our experience and custom approach.

Contact Us