Optimizing Your Portfolio

< Back to Experience list

A major confection company needed to optimize its sugar candy lines and more clearly differentiate product offerings in a competitive landscape.

Challenges: The project needed to assess how current offerings were being used by consumers, determine how current line might be streamlined to boost performance, and identify innovations with next generation appeal.
Approach: Using our LineDeveloper discrete choice exercise, consumers selected offerings based on different occasions. A market simulation tool determined best course of action.
Outcomes: Two simultaneous paths of action to build consumer appeal:
1. Marketing efforts including packaging enhancement and occasion-based marketing.

2. Portfolio optimization to streamline and innovate offerings.

Want to discuss optimizing your portfolio?

Contact Us