Media/Entertainment

Gain a more holistic view of customers.

 

The competitive fight for share of viewing time is ongoing, and no brand can stand still in tracking customer behavior. Our custom insights approaches help leading programmers, content providers, and media services focus on the strategic path for growth.

 

†Issues we’ve tackled for our clients include:

  • Assessing the impact of the evolving media landscape
  • Evaluating viewer loyalty and opportunities for driving engagement
  • Guiding brand and programming strategy through segmentation and habits/preferences
  • Identifying product development or brand extension opportunities
  • Creating effective messaging strategies for programs, products, and services
  • Determining bundling and pricing strategies for products/services
  • Understanding decision pathways and processes in respect to provider selection and defection

 

Our Media and Entertainment clients include:

  • AOL
  • Cablevision
  • Comcast
  • Charter Communications
  • DirectTV
  • Gannett
  • HBO
  • Lifetime
  • NBC
  • Showtime
  • Sony
  • Turner Broadcasting
  • Viacom

 

Learn more about our experience and custom approach.

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