Isolating Open Space in the Market

< Back to Experience list

A company’s product planning cycle was several years out. The challenge was to use consumer input today to identify future innovations and areas of differentiation.

Challenge: Traditional opportunity scoring only measured current needs and satisfaction.
Client wanted to add frequency as a dimension for more accuracy.
Approach: New methodology was developed called Priority Opportunity Scoring.
73 needs were tested and then grouped into 6 priority areas.
Outcome: Priority opportunities served as an annual roadmap to invest in most promising product area.

Want more details on how to isolate open space for your brand?

Contact Us