Healthcare

Insights that lead to healthy brand growth.

We have extensive experience working with both Fortune 500s as well as start-ups across many healthcare categories. Our strategic and tactical research approaches deliver insights that impact critical business outcomes and drive positive business results.

Business Issues:

Below is just a small sampling of the type of brand, positioning, product development, and communication projects we’ve conducted for our clients:

Affordable Care Act
AAUs and ATUs
Brand generic erosion
Clinical trial optimization
Clinical decision
DTC implementation
Generic strategies
Early stage positioning
Managed care landscape
Patient marketing
Pharmacists’ analysis
Physician patient pricing
Positioning optimization
Price range studies
Targeting optimization profiling (TPP)

Target Audience Experience:

Consumers/patients of all demographics and condition types
Medical professionals working in dozens of specialty practice areas
Dental professionals in both general practice as well as specialty practices
Payer system professionals, including MCO/payer organizations and hospitals/clinics
Pharmacies including retail, mail order and hospital
Veterinarians working with small animals as well as large/farm animals

Category Experience:

Bio-Pharmaceutical prescription drug manufacturers
Device manufacturers
Diagnostics companies
Healthcare insurers
Healthcare technology
Pharmaceuticals – Healthcare OTC
PBMs

Learn more about our experience and custom approach.