Healthcare

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Radius has extensive experience working with both Fortune 500s as well as start-ups across many healthcare categories. Our strategic and tactical research approaches deliver insights that impact critical business outcomes and drive positive business results.

Category Experience:

• Bio-Pharmaceutical prescription drug manufacturers
• Device manufacturers
• Diagnostics companies
• Healthcare insurers
• Healthcare technology
• Pharmaceuticals – Healthcare OTC
• PBMs

Target Audience Experience:

• Consumers/patients of all demographics and condition types
• Medical professionals working in dozens of specialty practice areas
• Dental professionals in both general practice as well as specialty practices
• Payer system professionals, including MCO/payer organizations and hospitals/clinics
• Pharmacies including retail, mail order and hospital
• Veterinarians working with small animals as well as large/farm animals

Research Issues:

Below is just a small sampling of the type of brand, positioning, product development, and communication projects we’ve conducted for our clients:

• Affordable Care Act
• AAUs and ATUs
• Brand generic erosion
• Clinical trial optimization
• Clinical decision
• DTC implementation
• Generic strategies
• Early stage positioning
• Managed care landscape
• Patient marketing
• Pharmacists’ analysis
• Physician patient pricing
• Positioning optimization
• Price Range Studies
• Targeting optimization profiling (TPP)

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