Healthcare
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Radius has extensive experience working with both Fortune 500s as well as start-ups across many healthcare categories. Our strategic and tactical research approaches deliver insights that impact critical business outcomes and drive positive business results.
Category Experience:
- Bio-Pharmaceutical prescription drug manufacturers
- Device manufacturers
- Diagnostics companies
- Healthcare insurers
- Healthcare technology
- Pharmaceuticals – Healthcare OTC
- PBMs
Target Audience Experience:
- Consumers/patients of all demographics and condition types
- Medical professionals working in dozens of specialty practice areas
- Dental professionals in both general practice as well as specialty practices
- Payer system professionals, including MCO/payer organizations and hospitals/clinics
- Pharmacies including retail, mail order and hospital
- Veterinarians working with small animals as well as large/farm animals
Research Issues:
Below is just a small sampling of the type of brand, positioning, product development, and communication projects we’ve conducted for our clients:
- Affordable Care Act
- AAUs and ATUs
- Brand generic erosion
- Clinical trial optimization
- Clinical decision
- DTC implementation
- Generic strategies
- Early stage positioning
- Managed care landscape
- Patient marketing
- Pharmacists’ analysis
- Physician patient pricing
- Positioning optimization
- Price Range Studies
- Targeting optimization profiling (TPP)
Learn more about our experience and the Radius custom approach.
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