Technology

Stay wired into your users.

 

We can help your brand gain deeper understanding of every level of decision maker, influencer, recommender, and purchaser of technology products and services.

 

Business Issues:

Below is a sampling of the type of brand, positioning, product development, and communication projects we’ve conducted for our clients:

  • Advertising performance
  • Assortment and channel optimization
  • Brand performance, driver analysis, & tracking
  • Concept ideation, testing and optimization
  • Customer decision/purchase pathway
  • Feature prioritization
  • Loyalty and engagement drivers and modeling
  • Market sizing, structure and ROI
  • Message optimization
  • New product innovation
  • Pricing
  • Product/line optimization
  • Segmentation
  • Voice of the customer

 

Target Audiences:

  • Business decision-makers
  • Consumers
  • IT decision-makers
  • Product innovators, designers, line managers, marketing and brand managers
  • SaaS and Cloud solution providers, platform decision makers, buyers and implementers
  • Software/Application developers, implementers, architects, engineers
  • Value-added resellers

 

Category Experience:

  • Biotechnology
  • Consumer electronics
  • Electronic Payments
  • E-learning, online courses, classroom technology, corporate training
  • Energy
  • Games
  • Hardware
  • Media and Entertainment
  • Mobile
  • Software
  • Telecommunications

 

Our Technology clients include:

  • Adobe
  • AMD
  • AOL
  • AT&T
  • Bing
  • Canon
  • Cisco
  • Comcast
  • Cricket
  • Dell
  • eBay
  • GoDaddy
  • HomeAway
  • HP
  • Intel
  • Intuit
  • Logitech
  • Microsoft
  • Motorola
  • Network Solutions
  • Nokia
  • PayPal
  • Samsung
  • Showtime
  • Sony
  • TiVo
  • T-Mobile
  • Xbox
  • Yahoo!

 

Learn more about our experience and custom approach.

Contact Us