Food & Beverage
Guiding customer preference in the aisle.
There’s no other category where our advanced analytics and immersive customer techniques serves brands better. Our custom insights approaches guide strategic decisions in product, pricing, and more for growth in this highly competitive and ever-changing category.
Issues we’ve handled for food and beverage industry leaders:
- Market perception and positioning research to assess brand involvement and highlight opportunities for enhancing the competitive position
- Segmentation: occasion-based, behavioral, and needs-based to develop and guide marketing strategy and product/brand development
- Brand stretch and extension
- Decision pathways and consumer journey to maximize the use of touchpoints to drive brand selection
- New product evaluation and optimization
- Line optimization and SKU rationalization
- Pricing optimization
- Message evaluation and optimization to guide marketing efforts
Our Food and Beverage clients:
- Boston Beer Company
- Kraft Foods
- Nestle Purina
- Nestle Waters
- Ocean Spray
- Premier Nutrition
- Tyson Foods
Learn more about our experience and custom approach.