A leading provider of greeting cards needed a system to screen new gift concepts to identify and prioritize those with high potential.
Challenges: There were a vast number of new ideas, no prior data of performance in the marketplace, and some ideas could take multiple forms.Approach: Radius created modules to randomly test concepts among consumers.We designed a standardized framework to ensure consistent presentation of concepts.Benchmarks were developed for predicting future performance. Outcome: We were able to guide the client in which concepts to eliminate, those to modify, and the ones to bring to market. The system and framework created was used for future testing.
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