A leading manufacturer wanted to explore new retail ideas including a packaging re-stage, new product appeal on shelf, and consumer taste preferences.
Challenge: Needed to test new product and packages in real-world setting prior to launch.Approach: We obtained permission from stores to insert new products and packaging
to get an authentic read on shopper reactions and purchase behavior. In-store intercepts were performed over a Saturday and Sunday, yielding 20 intercepts each day.Results: The manufacturer received rapid insights on consumer preferences to make critical decisions on which product and packaging to launch.
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