Traditionally, understanding the impact of a product, package, placement, and promotional changes in a retail environment is expensive, time-consuming, cumbersome, and limiting in terms of representing your consumer base.
Radius is offering a new technology that eliminates these frustrations and allows consumers to interact with a real retail setting through digital methods. Unlike Virtual Reality (VR) where many consumers need to be trained on using a headset, this technology creates a more realistic experience for consumers that they can experience through their computer or tablet. One of the biggest benefits is that the research stimulus for the testing can be created in as little as two weeks.
Unlike Virtual Reality (VR) where many consumers need to be trained on using a headset, Experience 360° technology creates a more realistic experience for consumers.”
Experience 360° Retail allows brand teams to watch remotely a national pool of consumers who respond to actual shelves and products that they are viewing on their personal device. For example, we recently helped a leading global consumer goods company with the re-stage of an existing product line that needed to be optimized or ran the risk of being de-listed by retail partners. This was due to the product line not performing as anticipated, and the brand team needed an immediate understanding of consumer perceptions of the speciality rinse line to determine purchase barriers and identify trade-up and switching opportunities.
We leveraged the Experience 360° technology to conduct virtual webcam in-depth interviews to understand what factors would prevent trial and adoption among target consumers. Shoppers were transported to either a Wal-Mart or Walgreens virtual experience where they shopped what was available today. As they navigated the selection available and made their choice on what they would buy we then probed for barriers and any negative perceptions, presentation etc. of the specific line of products. The brand team gained a highly detailed understanding of essential drivers, and identified specific opportunities to restage the product line.
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