INNOVATION SPRINT™IN ACTION
Since we launched Innovation Sprint in mid-2020, leading brands have used our tech-forward collaborative approach to accelerate their development timelines and launch new products and services. This breakthrough insights approach is built on a framework of custom modules so it can be tailored to each brand’s specific issues and needs. This is how large global food company generated 100 ideas and a final 15 priority concepts for further development.
The immersive and contextual approach delivered powerful, nuanced consumer understanding and inspiration for the brand team.”
A large, global food company had a limited understanding of its target consumer and wanted ideation inspiration in a rapidly growing and evolving category. It sought a comprehensive, integrated exploration of the motivations, triggers, and needs of consumers to inspire creativity and a clear action plan.
Custom Sprint Approach:
The immersive and contextual approach delivered powerful, nuanced consumer understanding and inspiration for the brand team. Nearly 100 ideas were generated, the final team sessions led to a focus on 15 priority concepts for further development.
Learn more about Innovation Sprint and why it’s the insights approach of choice for leading brands in all industries.