Opportunity Identification: 100 new ideas in one month

SVP, Growth & Innovation

INNOVATION SPRINT™IN ACTION

Since we launched Innovation Sprint in mid-2020, leading brands have used our tech-forward collaborative approach to accelerate their development timelines and launch new products and services. This breakthrough insights approach is built on a framework of custom modules so it can be tailored to each brand’s specific issues and needs. This is how large global food company generated 100 ideas and a final 15 priority concepts for further development.

The immersive and contextual approach delivered powerful, nuanced consumer understanding and inspiration for the brand team.”

Business Issue:

A large, global food company had a limited understanding of its target consumer and wanted ideation inspiration in a rapidly growing and evolving category. It sought a comprehensive, integrated exploration of the motivations, triggers, and needs of consumers to inspire creativity and a clear action plan.

 

Custom Sprint Approach:

  • Phase 1: An Online Bulletin Board provided free-form consumer input so team could pick ideal participants for Phase 2.
  • Phase 2: In-Home Ethnographies generated a contextual and behavioral understanding of the food and diet wants, needs, and experiences of the target consumer.
  • Phase 3: A one-day Immersion Excursion at popular diet-forward restaurants served as inspiration for the team and helped
    identify potential opportunity areas.
  • Phase 4: A one-day Facilitated Virtual Insight and Activation Session with the brand team aligned opportunity areas.
  • Phase 5: A facilitated 3-day virtual session provided final ideation and refinement of opportunity spaces.

 

Growth Outcome:

The immersive and contextual approach delivered powerful, nuanced consumer understanding and inspiration for the brand team. Nearly 100 ideas were generated, the final team sessions led to a focus on 15 priority concepts for further development.

 

Learn more about Innovation Sprint and why it’s the insights approach of choice for leading brands in all industries.

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