How to avoid threats and build opportunities.

Vice President

Market Landscape insights work gives your brand team a deep assessment of competitive threats, customer motivations, and your brand’s advantages in the landscape. In this conversation, SVP Lesley Brooks and VP Greg Halperin discuss how this type of insights work can help determine if you should stay the course with your strategies, or shift them to capitalize on changes in the marketplace and with customer needs.

 

Also view our Market Landscape Insights Snapshot.

Learn more about our strategies for brand growth.

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