2020. That number evokes an idea of being able to see things clearly. And coming into this year many brands, including yours, had developed or were developing clear plans for growing and capitalizing on a booming economy. Most knew where they stood and where they needed to go, and were determining plans based on one of these scenarios:
There’s a cruel irony, of course, that the 2020 clarity we started the year with is now out the window. Every brand’s 2020 playbook has either been jettisoned or severely altered. Wherever your brand was among the scenarios listed above, your vision and strategy has likely shifted.
Every brand’s 2020 playbook has either been jettisoned or severely altered. Wherever your brand was among the scenarios listed above, your vision and strategy has likely shifted.”
Remarkably, the scenarios defined above remain relevant as brands consider where to go next. We’re seeing that the current environment is leading to three general situations, and our team is supporting companies that fall into each of these, spanning industries from consumer package goods and healthcare to financial services and technology:
If your business wasn’t built around customer-centricity before now, it’s time to reconsider. If it was built around that mentality, it’s time to double-down.”
Throughout 2019, we focused our perspectives around customer-centricity and why putting that at the heart of your business strategy is key to long-term success. In 2020, this strategy is equally key to your brand’s near-term success and to rebounding from the current situation. If your business wasn’t built around customer-centricity before now, it’s time to reconsider. If it was built around that mentality, it’s time to double-down.
What challenges does your brand face in the near-term? Want to discuss how to get closer to your customers during this time?
Discover why having a customer-centric strategy is at the core of a brand’s success both in the near-term and for the long run. Download our eBook.