About

We understand the critical points of your brand’s growth journey.

Identifying compelling innovations. Creating relevant customer segmentations. Developing strategies for deeper loyalty and engagement. These are the types of business-building issues that our team can help your brand navigate with creativity and agility.

Our 60+ years of brand-building expertise has been acquired through our partnerships with Fortune 500 leaders as well as challenger, disruptor, and emerging brands. We are one of the largest independent custom insights companies in the world. Beyond serving clients through our U.S. office locations, we have global experience in more than 60 countries in the Americas, Europe, Africa and Asia.

Clients come to us for our business growth mindset that starts with one unwavering goal: Putting your customer at the center of all strategic business and marketing decisions.

 

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We’re proud to be one of Insights Association’s 2020 Top 50 leading U.S. companies in research, data, analytics, insights, and marketing intelligence.

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They are smart about our business and creative with research approaches. I feel extremely confident in relying on them for advice on new ways to tackle tough issues.”

Katie Richardson, Senior Manager Research Knowledge & Insights at Coca-Cola