We believe that the key to your brand’s growth and success is a deep understanding of customer emotions, motivations, and behaviors. The merger of Radius and Illumination offers your brand the most powerful and integrated research solutions to get closer to your customers and their needs. We help you achieve customer-centric growth in these ways:


Research innovation

We are continually developing innovative approaches in data science and behavioral solutions. Our custom mix of quantitative and qualitative approaches results in a more meaningful and holistic view of your customers and their purchase journey.

Business activation

Our senior team is highly skilled in guiding implementation of customer insights throughout your organization from product development to sales and marketing. We build team-specific action plans that help embed these insights to create a more customer-centric product or service offering.

Agile execution

We are known for our outstanding attention to detail and service. We provide the hands-on, nimble approach of a boutique firm with the global scale to meet any of your brand’s insight needs across any geography in the world.

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Radius is smart about our business and creative with research approaches. I feel extremely confident in relying on them for advice on new ways to tackle tough issues.” — Katie Richardson, Senior Manager Research Knowledge & Insights at Coca-Cola