A clear path to motivating customers.
Every marketer today is challenged with developing compelling propositions that will maximize their position in the marketplace. We know that this challenge is met through a persuasive positioning, a results-oriented loyalty strategy, and highly relevant customer messaging.
Through our proven strategic approaches, Radius can quantify your brand’s equity in the marketplace, and determine the best path to move ahead. We help minimize your development risk through a deeper understanding of your customers and their needs. Part of the Radius approach is to recognize that customers use their hearts as well as their heads to make decisions. So we examine a brand’s imagery and personality, as well as its emotional benefits and rewards.
Radius guides the development of compelling propositions by:
The outcome? Greater customer relevance for increased share of wallet.