Seattle, Washington< Back to Leadership & Offices
1700 7th Street Suite 116
Seattle, WA 98101
Nika’s career in marketing research is grounded in her love for studying people and societies, and her obsession with understanding what makes consumers tick. This came about through her journey in academia where she received her JD at the University of Texas School of Law and then went on to earn a PhD in Sociology at the University of Washington.
Nika most recently served as Director of Strategic Insights at Avvo.com, a Seattle-based online lawyer directory and legal marketplace. Her focus was on designing, leading, and executing B2B and B2C market research, both qual and quant, for stakeholders across product, marketing, business intelligence, and sales.
Prior to this, Nika was an account lead for Ipsos, working with a broad range of clients in terms of both industry and company size. These included larger brands such as Microsoft, Google, Expedia, Zillow, VMware, Getty, and Sony, as well as local brands such as Tillamook, Litehouse Foods, Premera, and Paula’s Choice. Her experience spanned tracking, segmentation, and AAU research, as well as concept, packaging, and message testing.
Her interest in business development stems from the fact that she loves a good problem and enjoys coming up with innovative ways in which research can help companies address their challenges and issues.
When she’s not working, Nika likes writing, hiking, martial arts, good food, good conversation, and hanging with her dog. She dislikes bad drivers, click bait, people who act like they’re the smartest person in the room, and people who block walkways at the airport.