Philadelphia, Pennsylvania< Back to Leadership & Offices
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Ft. Washington, PA 19034
Shira Horn is a Vice President at Radius Global Market Research, and has been with the company since 2003. Shira comes to the table with an extensive amount of research experience and is a strategic thinker focused on addressing client’s most difficult business issues.
She has expertise in an array of research approaches including employee and customer satisfaction and loyalty, brand equity and positioning, segmentation, package and concept testing, product/feature optimization, price optimization, brand awareness and usage. In the past, she has worked with clients in many different industries including, but not limited to: pharmaceuticals and healthcare, cosmetics, telecommunications, advertising, consumer goods, financial services and media.
Shira has a BA in Psychology and Spanish from Muhlenberg College.