MEA Leadership

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Prime Tower
33rd Floor - Office 22
Business Bay, Dubai UAE

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Nitin Ladva

Director, Radius MEA

Nitin Ladva is a true internationalist having spent considerable time living and working in both the Middle East and APAC. Nitin leads the Radius Dubai-based office, whose team includes Senior Project Director Amit Sahni responsible for day-to-day operations and business development.

Nitin brings more than 20 years’ market research experience and a wide range of skills including project management, concept and product development, marketing and communications, customer satisfaction, retail and distribution and all aspects of qualitative and quantitative research. He has worked in many highly competitive sectors including FMCG, telecoms, banking, leisure, hospitality and retail. He has a particular expertise in the automotive sector and will lead this practice area for the company.

Most recently, he was Client Service Director, Central Eastern Europe and Middle East (CEEME) for a top five Global Research agency, based in Dubai. Previously, Nitin held successively senior research roles in UK and Thailand and also running his own company — MR Strategic and Project Management Consultancy.

Amit Sahni

Research Director

Amit Sahni serves as a Research Director in the MEA region based in Dubai. Amit brings more than 15 years of research and consultancy experience to client efforts. Prior to joining Radius, Amit worked with leading research agencies in APAC and MEA. Amit has experience across a number of areas, including Brand Health, Communication Effectiveness, Ad Testing, Concept /Product Testing, Ideation, U&A work, Retail Effectiveness and Stakeholder Satisfaction research. He has broad sector expertise, with particular emphasis on FMCG, Automotive, Retail, Telecom, Banking, Media, Leisure, Hospitality and Tourism.