Leadership — Europe

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Jon Weeks

Director, Radius Europe

Jon has spent the last two years working as Head of Client Development for the FMCG team in Kantar TNS, focused on helping the business drive customer-centric relationships with key clients.

Prior to Kantar TNS, Jon worked in Ipsos for 10 years, working across a spectrum of FMCG and Retail categories including Confectionery, alcoholic beverages, personal care, home care and home improvement. Whilst Jon’s heartland is FMCG, he’s also worked in other categories such as gaming, mobile devices & payment plans, and consumer financial products.

Jon has worked using techniques in FMCG stretch across choice modelling, sales volume forecasting, ideation, concept and product testing to optimise the innovation funnel. Jon is also experienced in A&U, segmentations and customer journey programmes, together with brand tracking and B2B customer satisfaction research. Many clients have benefitted from Jon’s proposals to design full programmes that cover multiple stages of research across Qualitative & Quantitative, plus synthesise secondary data sources shared by the client.

Jon’s background is in Psychology supplemented with studies in Information Systems, these have led to a clear focus in providing clients with engaging stories they can use within their businesses to drive decision making supported with data.