Is your brand customisation working? A new survey conducted by Radius has found that despite the large number of options available to them, nearly half of UK consumers (45%) are unaware of customisation choices available to them. Additionally, even when consumers are aware, brands are only getting their customisation efforts right less than 30% of the time, on average.
This survey indicates that if marketers don’t do the homework involved to provide and communicate highly relevant benefits to their specific audiences, they are unlikely to capitalise on the opportunity. Learn more.
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About Radius Europe
Meet the Radius Europe Director responsible for delivering business-building insights for our clients.
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