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Radius Hires Kelly Coyne as Vice President to Extend Global Expertise
Radius Global Market Research (Radius GMR), a leading global market research firm, hires Kelly Coyne as Vice President in the firm’s New York office. Coyne will leverage her vast multinational experience to build and execute custom research solutions for Radius GMR’s expanding roster of globally focused clients.
Coyne brings more than 20 years of global brand experience on both the client and consulting side of the business. This experience allows her to deliver a very practical application of qualitative and quantitative research insights that can be readily leveraged to increase consumer and customer value and help brands stay relevant across different global market conditions.
Coyne has worked in both developed and emerging markets in 10 countries. She lived in six of those countries and believes that immersing oneself into the culture and understanding the history of the people helps to set the context for developing communications rooted in what is important to the consumer.
Coyne has worked across a broad range of categories including beverage, food, personal care, financial, and non-profit. She has a BA in business administration majoring in marketing and research from Sunderland Business School in the UK.
“Kelly’s multicultural perspective will be invaluable to our clients as they continue to navigate complex global markets,” says Jamie Myers, Radius GMR’s Global Director of Client Services. “Her cross-cultural experience sizing up both a brand’s distribution system and consumer access to media will help marketers better understand how consumers in different markets live and shop.”