Case Studies

Build Optimal Product + Service Bundles

A leading paid auto club membership program wanted to boost sales through optimizing the benefits, pricing and bundling in its portfolio. View case study.

Develop Compelling Communication

A premium feminine care product sought an optimal communications platform. View case study.

Early Stage Concept Development

A sports nutrition company sought guidance to create innovative and compelling features for a new energy bar. View case study.

Identifying and Targeting Market Segments

A major producer of business IT hardware and solutions needed better segmentation for product development and marketing. View case study.

Isolating Open Space in the Market

A company’s product planning cycle was several years out. The challenge was to use consumer input today to identify future innovations and areas of differentiation. View case study.

Understand Brand Strengths

How a leading eye care company identified opportunities to expand globally. View case study.