A major hotel chain sought to increase stays among travelers by developing an Evening Social Program.
Challenges: Program needed to maintain brand consistency, yet provide flexibility. It also needed to resonate with current loyal guests.Approach: OptionDeveloper™ framework that used a choice-based exercise and market simulation tool.Assessed impact of recommended Evening Social Program among loyal travelers and new guests.Outcome: Winning program allowed company to differentiate from its competitors and increase its share of stays, increase nightly room rates, and customize by location.
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