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A leading manufacturer of PCs sought to consolidate its product line while expanding appeal to wider range of users.

Challenges: The company wanted to obtain a deeper understanding of key issues that would facilitate adoption of a new portfolio especially around a smaller PC size.
Approach: Radius deployed OptionDeveloper, a choice-based exercise to determine if smaller sized PC would be successful with advanced users.
Outcome: The research showed that advanced PC users had concerns about smaller size, but that those could be overcome with messaging.
The study also validated optimal pricing and product offerings to maximize appeal.

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