A company’s product planning cycle was several years out. The challenge was to use consumer input today to identify future innovations and areas of differentiation.
Challenge: Traditional opportunity scoring only measured current needs and satisfaction.
Client wanted to add frequency as a dimension for more accuracy.Approach: New methodology was developed called Priority Opportunity Scoring.73 needs were tested and then grouped into 6 priority areas.Outcome: Priority opportunities served as an annual roadmap to invest in most promising product area.
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