Healthcare

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Radius has extensive experience working with both Fortune 500s as well as start-ups across many healthcare categories. Our strategic and tactical research approaches deliver insights that impact critical business outcomes and drive positive business results.

Category Experience:

  • Bio-Pharmaceutical prescription drug manufacturers
  • Device manufacturers
  • Diagnostics companies
  • Healthcare insurers
  • Healthcare technology
  • Pharmaceuticals – Healthcare OTC
  • PBMs

Target Audience Experience:

  • Consumers/patients of all demographics and condition types
  • Medical professionals working in dozens of specialty practice areas
  • Dental professionals in both general practice as well as specialty practices
  • Payer system professionals, including MCO/payer organizations and hospitals/clinics
  • Pharmacies including retail, mail order and hospital
  • Veterinarians working with small animals as well as large/farm animals

Research Issues:

Below is just a small sampling of the type of brand, positioning, product development, and communication projects we’ve conducted for our clients:

  • Affordable Care Act
  • AAUs and ATUs
  • Brand generic erosion
  • Clinical trial optimization
  • Clinical decision
  • DTC implementation
  • Generic strategies
  • Early stage positioning
  • Managed care landscape
  • Patient marketing
  • Pharmacists’ analysis
  • Physician patient pricing
  • Positioning optimization
  • Price Range Studies
  • Targeting optimization profiling (TPP)

Learn more about our experience and the Radius custom approach.

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