Technology

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The Radius Technology Practice works in partnership with leading brands to address key business issues through communications assessment, product, price, and portfolio optimization, brand performance monitoring, segmentation strategy, and market accountability. Based in major US technology markets (San Francisco, Seattle, and Austin), Radius has conducted thousands of interviews globally across approximately 200 different research initiatives involving every level of decision maker, influencer, recommender, and purchaser of technology products and services.

Category Experience:

  • Biotechnology
  • Consumer electronics
  • Electronic Payments
  • E-learning, online courses, classroom technology, corporate training
  • Energy
  • Games
  • Hardware
  • Media and Entertainment
  • Mobile
  • Software
  • Telecommunications

Radius Technology Clients include:

  • Adobe
  • AMD
  • AOL
  • AT&T
  • Bing
  • Canon
  • Cisco
  • Comcast
  • Cricket
  • Dell
  • eBay
  • GoDaddy
  • HomeAway
  • HP
  • Intel
  • Intuit
  • Logitech
  • Microsoft
  • Motorola
  • Network Solutions
  • Nokia
  • PayPal
  • Samsung
  • Showtime
  • Sony
  • TiVo
  • T-Mobile
  • Xbox
  • Yahoo!

Target Audiences:

  • Business decision-makers
  • Consumers
  • IT decision-makers
  • Product innovators, designers, line managers, marketing and brand managers
  • SaaS and Cloud solution providers, platform decision makers, buyers and implementers
  • Software/Application developers, implementers, architects, engineers
  • Value-added resellers

Research Issues:

Below is a sampling of the type of brand, positioning, product development, and communication projects we’ve conducted for our clients:

  • Advertising performance
  • Assortment and channel optimization
  • Brand performance, driver analysis, & tracking
  • Concept ideation, testing and optimization
  • Customer decision/purchase pathway
  • Feature prioritization
  • Loyalty and engagement drivers and modeling
  • Market sizing, structure and ROI
  • Message optimization
  • New product innovation
  • Pricing
  • Product/line optimization
  • Segmentation
  • Voice of the customer

Learn more about our experience and the Radius custom approach.

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