Build Optimal Product + Service Bundles

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A leading paid auto club membership program wanted to boost sales through optimizing the benefits, pricing and bundling in its portfolio.

Challenges: Study needed to establish a deep understanding of the key category dynamics including consumer awareness and purchase intent, as well as create the optimal bundle of membership benefits based on their relative influence on demand.
Radius case study image: New benefits to improve current offerings
Approach: Choice-based exercise where consumers selected between various benefit bundles and pricing.
Radius case study image: Market optimization tool
In addition, market optimization tool was used to determine optimal bundle.
Outcome photo
Outcome: Radius recommended an optimal set of bundles, pricing was revised as consumers were willing to pay more, and retail outlets determined to be opportunity for purchase as well as promoting memberships as gifts.

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