See and Hear the Customer: The Power of Video in Your Research

Video has always been a powerful entertainment and storytelling tool. It humanizes our world and drives home relatable compelling messages. Today, there is a wide range of easy to implement, creative and affordable video research solutions to better engage customers and persuade your stakeholders to desired actions.

We use video with customers to create a more enjoyable experience for them and to achieve greater accuracy in the results. From video open-ends in quant surveys, to pop up video questions on mobile triggered surveys, capturing people’s voices and faces is a powerful way to show what they think and feel, chronicle their daily habits, and lend greater accuracy to the data.

Video can also be used in reporting to energize your teams. The use of video clips and montages can humanize the learning and deliver persuasive messages to your teams around critical challenges.

From video open-ends in quant surveys, to pop up video questions on mobile triggered surveys, capturing people’s voices and faces is a powerful way to show what they think and feel, chronicle their daily habits, and lend greater accuracy to the data.”

Here are some ways you can consider using video to enhance your customer insights:

Capture consumer decisions and habits:
Use video to quantify the number of brands people have seen on the shelf, how often they purchase recommended products or read reviews when they shop on Amazon. For example, you can capture in the moment purchases for holiday products, or how people shop online for mortgages, electronics, vacations or OTC products.

Add depth to quantitative surveys:
Video can make it more engaging and easier for customers to provide their honest input to open-ended questions You can use video to add depth and dimension to diary or tracking studies while maintaining research consistency in long-standing research programs.

Easily convey ideas:
Illustrate complex aspects of new products or convey the right image or emotional components. Video has improved how more complicated concepts can be presented to customers.

Inspire action:
Incorporating powerful snippets of video into reports and presentations can motivate senior management, colleagues and partners to move forward on new products services and programs.

Interested in learning about harnessing the power of video in your research?

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